The Power of One

The tools of the twenty-first century and the Millennial Corporation model let you act like a large corporation. Still, perhaps you may ask yourself: Why would anyone want to buy from me when they can have the security of buying from a large corporation? I can’t answer that question for you, but I can assure you that there are numerous answers, unique to your own situation. List your assets, and then build on them. Don’t think negatively: I’ve never done that before. Think positively: I have the ability to do that!

Here are reasons why individuals and small companies have succeeded in the past:

1. You have the ability to keep things simple. Bill Gates’ MS-DOS was known for its compact simplicity at a time when space was at a premium. Can you keep things simple for small businesses like yourself?
2. You have a good idea that no one will listen to. It’s not a problem that no one will listen to your idea. No one ever wants to be the first to try a new idea. Try it out yourself, collect the data as evidence, and then share your success. Prove to others that it is easier to make money with your idea than with theirs, and they will ask if they can use your idea.
3. You are highly credible. Do you sometimes feel as though you are “not a good salesperson”? Perhaps it is because you are honest to the point of being blunt. Make your honesty an asset. People want to buy from people that they trust. You just have to build an ironclad case for yourself. Novices at selling don’t realize: You don’t really “sell” yourself. You present yourself. Prospects have to sell themselves on you, and it is invaluable for you to be credible!
4. You offer the same quality, or better, at a lower cost. Enough said.
5. You have a clear vision of where your client needs to head. Again, another obvious winning advantage.

The list goes on and on.

Make a list of your strengths over the competition. Fine-tune the list and make certain that you believe in it. Then act from a position of strength, knowing that you have something that others will want.

How will you sell yourself though? Start with easy sales, selling to people that know you well and trust you. Remember that you are not really selling, but rather presenting an offer for those who trust you to join you. Future entries will provide more details about how to accomplish this.